Objectives:

This pilot focuses on this aspect of the SINCOE project:

-           Test the Self and Peer assessment tool SINCOE@ with students

-           Integrate the self-assessment in a regular course

-           Foster the awareness about innovation competencies

Methods:

This survey was planned as an “injection”,  in a course that is dominated by lectures with some short excercises. It was “injected” with a in the 6th week of 13 weeks, after introducing into the topic of the relationship between marketing and new information technology.

The survey was announced in the 1st session. In the 6th week, we started the session on-site with an information about the SINCOE study and some hints for an anonymous login to the survey Due to the data protection regulations, students should have the possibility to participate anonymously with a private mail adress. Students should regard the videos and fill out the survey remote after this and before the next session in the following week.

The summarizing results haven been submitted to the course management system immediately after closing the survey. The discussion was planned in a later session in the course.

Environment:

Students have been informed about the relevance of innovation for products and for processes in marketing. As business students in a B.Sc. marketing course they typically want to be innovative. But innovation has not been an explicit focus in current (4. Semester) or earlier courses.

Role:

The regular professor of the course introduced into the topic, the relevance for the course, the project in general and the survey in special.

Motivation:

The idea behind injecting SINCOE in this course was to nudge students to understand themselves as actors of innovation at university, in their jobs as well as in private life.

Assessment:

The self-assessment of students was the goal of this survey.