Keywords: Self-assessment, Sincoe@ tool

This self-assessment was conducted in a course about management implications of the development and use of information and communication techniques (ICT) in the marketing domain. Students should reflect on their relationship to and their personal competencies in “innovation”.

In its methodology, the SINCOE assessment was not typical for the structure of the course, that is structured as lecture with a short paper as exam.

Recommendations: “coaching” of the studies to participate in the survey is important – provide an easy access with the opportunity to participate anonymously – have enough time to present the idea behind and the structure of the survey.

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