How to empathize with your students?

To discover the needs of students through a deep understanding of their interests and concerns requires empathizing with them in order to gain insights that guide the design of the learning experience. Persona tool has been widely used in the field of marketing and, more recently, in education, as it facilitates understanding how users think, their desires, and habits.

The persona represented through the tool is a fictional character that describes the demographic characteristics and defines the personality of a group of users. Maria is one of the characters who was characterized as a result of various interviews with postgraduate students interested in training in: Design Thinking focused on Innovation for the Healthcare. She represents a group of students who share common characteristics.

Let's innovate in the classroom!

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